Capri
Premium Liquid Soap
A modern personal care brand dedicated to trusted, high-quality everyday essentials for the whole family — gentle care, reliable performance, clean contemporary design.
The Capri family
One brand, three ranges
Capri is built on care, trust, simplicity and quality. The core identity carries family hygiene, while Capri Baby and Capri Femme extend it with their own character — same oval, same deep navy, a softer accent for each audience.
Family hygiene
Trustworthy, confident and dependable. Bold, flowing typography gives the brand a warm and familiar character, while the structured oval conveys stability and heritage.
Baby care
Caring, joyful and reassuring. Rounded letterforms and a soft oval communicate comfort and protection, while pastel lettering brings warmth and youthful energy.
Feminine care
Confident, elegant and caring. A soft pink accent adds warmth and delicacy; the widely spaced FEMME wordmark keeps the identity modern and sophisticated.